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SEO or Search Engine Optimization considers how search engines (Bing, Google, Yahoo, Ask, Aol, etc.) work, what people search for, the specific search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. PPC or Pay Per Click is a form of advertising where the advertiser pays the publisher of the website each time a user clicks on the advertiser’s text or display ad. Marketing like this can help bring in customers to view your content and then get them to stay if the content is relevant to their needs. Implementing customer acquisition strategies, which can be found on websites like, can aid in this and provide a better input.

SEO or Search Engine Marketing:

  • The process of affecting the visibility of a website or a web page in “organic” search results.
  • The higher ranked and higher frequency a site appears on the search results page, the more visitors it will receive from the search engine’s users. Using the best seo tools can help you succeed in this.
  • May target different kinds of search, including news, image, video, academic and industry specific.
  • Promotes a site to increase the number of one-way (non-reciprocal) backlinks, or inbound links.
  • 90% of the search volume clicks on the first organic (non-paid) listings.
  • organic screen shot

    PPC or Pay Per Click Marketing:

  • The ideal representation of cost-effective, efficient advertising especially for new websites that have not gained search engine rankings.
  • Keyword based search engine marketing.
  • Drives targeted traffic to a designated landing page of your website, creating conversion prospects through the use of keywords.
  • Eliminates the time and money required by traditional marketing to find targeted prospects by not displaying an ad except to the ad’s intended target market.
  • There is no cost unless the user clicks on your ad.
  • When clicked, the targeted prospect is transported to your designated landing page designed to generate conversions/leads.
  • ppc results example

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